Our BSc in Business Management and English Language takes a practical approach to both subject areas through professionally relevant modules which draw directly on Aston’s ground-breaking research. You will gain a theoretical knowledge and understanding of the English language, how it works in society and organisations, and its role in the world today. You will also gain the academic knowledge and the commercial and leadership skills of business management. With a professional placement year as one of its key features, the programme is geared towards increasing your employability; it is designed to provide you with the knowledge and skills required of professionals working in the public, private and voluntary sectors.
The bridge between Business Management and English is provided by modules centred around the themes of (international) communication and leadership, and professional discourse. For example, you will investigate the range of ways in which leaders and senior managers use spoken, written and multimodal communication in the workplace to achieve certain aims. The modules will introduce a range of models of discourse analysis and invite students to participate in simulated contexts such as business meetings, interviews, presentations, and so on. You will be taught by research-active lecturers who are internationally recognised researchers in fields such as leadership communication, marketing, economic development, multi-national enterprises and location, forensic linguistics, language and gender and TESOL studies.
Read about the detailed content of the programme here.