Monthly Archives: June 2015

Welcome to the BMEL website

Did you know that of all the money invested in business projects 51% is at risk due to ineffective communication? Or that effective communication is directly linked to high performance?

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Communication and a critical understanding of how language works in society and in business is now essential for enterprises and business professionals to succeed in global markets.

By offering an integrated approach to culture, language and discourse studies positioned within the requirements of today’s international businesses, our new programme trains professionals who will not only have an understanding of the complexities and subtleties of communication, but will be able to utilize this knowledge in global business contexts, ranging from internal communication scenarios, such as motivational leadership, conflict management or intercultural misunderstandings, to external and corporate communication efforts, marketing, customer service and brand and reputation management.

This site is a dedicated space for existing and prospective students, and hopefully will become a meeting point for students, academics, and organisations interested in exploring what Aston BMEL graduates can offer.